AB386: Bill Text

AB386,8,16 (c) No person may misrepresent in an advertisement the sponsorship or authorization of the advertisement.

AB386,8,20 (d) In addition to the disclosure statements required under par. (a) and except as provided in par. (f), a person purchasing or incurring an obligation for an advertisement on television or radio that supports or opposes the nomination or election of one or more clearly identified candidates shall satisfy all of the following:

AB386,9,3 1. If the advertisement is purchased by a candidate or a candidate's personal campaign committee, the advertisement shall include a statement spoken by the candidate containing at least the following: "I am (or "This is") .... [name of candidate], candidate for .... [name of office], and I (or "my campaign committee") sponsored this advertisement." This subdivision applies only to an advertisement that mentions the name of, shows the picture of, transmits the voice of, or otherwise refers to a candidate for the same office as that sought by the purchasing candidate or by the candidate supported by the purchasing personal campaign committee.

AB386,9,10 2. If the advertisement is purchased by a political party, the advertisement shall include a statement spoken by the chairperson, executive director, or treasurer of the political party containing at least the following: "The .... [name of political party] sponsored this advertisement [opposing or supporting] .... [name of candidate] for .... [name of office]." The name of the political party disclosed under this subdivision shall be the same as the name used by the political party on the ballot at the election.

AB386,9,18 3. If the advertisement is purchased by a committee other than a political party or legislative campaign committee, the advertisement shall include a statement spoken by the chief executive officer or treasurer of the committee containing at least the following: "The .... [name of committee], a political action committee, sponsored this advertisement [opposing or supporting] .... [name of candidate] for .... [name of office]." The name of the committee disclosed under this subdivision shall be the same as the name indicated on the committee's registration statement under s. 11.05.

AB386,9,23 4. Except as provided under subd. 1., if the advertisement is purchased by an individual, the advertisement shall include a statement spoken by the individual containing at least the following: "I am .... [individual's name], and I sponsored this advertisement [opposing or supporting] .... [name of candidate] for .... [name of office]."

AB386,9,25 5. If the advertisement is purchased by a person other than a candidate, a candidate's personal campaign committee, a political party, a committee other than a political party or legislative campaign committee, or an individual, the advertisement shall include a statement spoken by the chief executive or principal decision maker of the purchaser containing at least the following: "....[Name of person] sponsored this advertisement .... [opposing or supporting] .... [name of candidate] for .... [name of office]."

AB386,10,12 6. If the advertisement is televised, a full-screen picture containing an image of the individual making the statement required under subds. 1. to 5., in photographic form or through the actual appearance of the individual on camera, shall be featured throughout the duration of the statement. The picture may not contain any printed material other than any visual disclosure statement required by law. The image of the individual shall occupy at least 50% of the vertical picture height and nothing may block the view of the individual's face.

AB386,10,15 7. If the advertisement is televised and is more than 5 minutes long, any statement required under subds. 1. to 5. shall be made at the beginning and at the end of the advertisement.

AB386,10,18 8. If a statement is required under subds. 2. to 5., the person shall characterize the advertisement as either supporting or opposing the nomination or election of one or more clearly identified candidates.

AB386,11,4 (e) If an advertisement that is subject to par. (d) is jointly purchased or if an obligation for such an advertisement is jointly incurred, the statement required under par. (d) shall name all of the purchasers but need be made by only one individual. If a candidate or a candidate's personal campaign committee is one of the purchasers or persons who incurs the obligation, that candidate shall be the individual making the statement. If multiple candidates are the purchasers or persons who incur the obligation, if a candidate and a personal campaign committee of another candidate are the purchasers or persons who incur the obligation, or if the personal campaign committees of multiple candidates are the purchasers or persons who incur the obligation, at least one of the candidates shall be the individual making the statement.

AB386,11,5 (f) Paragraphs (a) and (d) do not apply to any of the following:

AB386,11,8 1. An individual who makes disbursements with regard to a particular election that total less than $1,000 and that do not constitute a contribution to any candidate or other individual.

AB386,11,10 2. An individual who purchases or incurs an obligation for an advertisement with regard to a referendum.

AB386,11,12 3. A person who is exempt from reporting the purchase of or obligation incurred for an advertisement under s. 11.06 (2).

AB386, s. 10 Section 10. 11.30 (3) (b) of the statutes is amended to read:

AB386,11,19 11.30 (3) (b) Any person named in par. (a) is guilty of a violation of this chapter unless, before using the communications medium for political purposes other than as provided for in sub. (2) (2m), there is filed with the board a verified declaration specifically stating the communications medium in which the person has financial interest or over which the person has control and the exact nature and extent of the interest or control.

AB386, s. 11 Section 11. 11.59 of the statutes is created to read:

AB386,12,15 11.59 Liability for unlawful advertisements. (1) A candidate who complies with all applicable requirements under s. 11.30 (2m) throughout the candidate's campaign, or the personal campaign committee of such a candidate, may bring an action for damages against any person who violates s. 11.30 (2m) with regard to a television or radio advertisement relating to an election for the office that the candidate seeks. As a condition of bringing an action under this section, a candidate for state office, or the personal campaign committee of such a candidate, shall complete and file with the board a notice of complaint, on a form prescribed by the board, regarding a violation of s. 11.30 (2m). The notice shall be filed after the airing of the advertisement, but no later than the Friday after the date of the election. Any other candidate, or the personal campaign committee of such other candidate, as a condition of bringing an action under this section, shall file the notice of complaint during the same time period with the county clerk or, if applicable, the county board of election commissioners, of any county with territory in the jurisdiction or district that the candidate seeks to represent and shall publish a short form notice of complaint, in the form prescribed by the board, in a newspaper having general circulation in the jurisdiction or district that the candidate seeks to represent. A candidate or personal campaign committee shall bring an action in circuit court for the county where the notice of complaint is filed no later than the 90th day following the date of the election.

AB386,13,2 (2) The court shall award a successful plaintiff in an action under this section damages equal to the total dollar amount of the television and radio advertising time that was aired in violation of s. 11.30 (2m). The court shall award treble damages if the plaintiff notified or reasonably attempted to notify the defendant, by 1st class mail with return receipt requested, that a particular advertisement or that particular advertisements failed to comply with s. 11.30 (2m) and if, after the notice or attempted notice, the advertisement continued to be aired. The court shall calculate the treble damages beginning on the date on which the notice was accepted or rejected by the defendant. Within 5 days after the return receipt for any notice mailed under this subsection is provided to the plaintiff, the plaintiff shall send a copy of the notice to the board or to the county clerk or county board of election commissioners of the county where the plaintiff's notice of complaint was filed.

AB386,13,8 (3) A candidate and his or her personal campaign committee are jointly and severally liable for the payment of damages and any attorney fees awarded in an action under this section. If a candidate is held personally liable for the payment of damages or attorney fees or both, the candidate may not use or be reimbursed with funds from his or her campaign depository account in paying the damages or attorney fees.

AB386, s. 12 Section 12. 11.61 (1) (c) of the statutes is amended to read:

AB386,13,14 11.61 (1) (c) Whoever intentionally violates any provision of this chapter other than those provided specified in par. (a) and s. 11.30 (2m) (d) and whoever intentionally violates any provision under par. (b) where the intentional violation concerns a specific figure which does not exceed $100 in amount or value may be fined not more than $1,000 or imprisoned for not more than 6 months or both.

AB386, s. 13 Section 13. 13.62 (5g) of the statutes is amended to read:

AB386,13,16 13.62 (5g) "Candidate" has the meaning given under s. 11.01 (1) (1r).

AB386, s. 14 Section 14. 19.42 (3m) of the statutes, as created by 2003 Wisconsin Act 109, is repealed and recreated to read:

AB386,13,20 19.42 (3m) "Candidate," except as otherwise provided, has the meaning given in s. 11.01 (1r).

AB386, s. 15 Section 15. 2001 Wisconsin Act 109, section 9115 (2y) (b) is amended to read:

AB386,15,6 [2001 Wisconsin Act 109] Section 9115 (2y) (b) Notwithstanding section 990.001 (11) of the statutes, if a court finds that any part of the repeal of sections 11.01 (12s), 11.05 (3) (o), 11.265, 11.50 (3), and 11.50 (10) of the statutes, the renumbering of sections 11.05 (2r) (title), 11.24 (2), and 11.50 (1) (a) 1. of the statutes, the renumbering and amendment of sections 11.05 (1), 11.05 (2), 11.05 (2r), 11.12 (6), 11.26 (9) (a), 11.31 (2m), 11.50 (1) (a) 2., 11.50 (5), 11.50 (9), 19.49 (5), 19.59 (7), and 71.10 (3) (a) of the statutes, the amendment of sections 5.02 (13), 5.05 (2), 7.08 (2) (c), 7.08 (2) (cm), 8.30 (2), 8.35 (4) (a) 1. a. and b., 8.35 (4) (c) and (d), 11.05 (3) (c), 11.05 (5), 11.05 (9) (b), 11.05 (12) (b), 11.05 (13), 11.06 (1) (intro.), 11.06 (1) (e), 11.06 (2), 11.06 (3) (b) (intro.), 11.06 (4) (b), 11.06 (5), 11.06 (7m) (a), 11.06 (7m) (b), 11.06 (7m) (c), 11.07 (1), 11.07 (5), 11.09 (3), 11.10 (1), 11.12 (2), 11.12 (4), 11.12 (5), 11.14 (3), 11.16 (2), 11.16 (5), 11.19 (title), 11.19 (1), 11.20 (1), 11.20 (2), 11.20 (3) (a) and (b), 11.20 (7), 11.20 (8) (intro.), 11.20 (8) (a), 11.20 (9), 11.20 (10) (a), 11.20 (12), 11.21 (2), 11.21 (15), 11.21 (16), 11.22 (3), 11.23 (1), 11.23 (2), 11.26 (1) (intro.), 11.26 (2) (intro.), 11.26 (2) (a), 11.26 (3), 11.26 (4), 11.26 (5), 11.26 (6), 11.26 (8), 11.26 (9) (b), 11.26 (10), 11.26 (15), 11.26 (17) (a), 11.31 (1) (intro.), 11.31 (1) (a) to (d), 11.31 (1) (e) and (f), 11.31 (2), 11.31 (2m) (title), 11.31 (3), 11.38 (1) (a) 2., 11.38 (6), 11.38 (8) (b), 11.50 (2) (a), 11.50 (2) (b) 3. and 4., 11.50 (2) (b) 5., 11.50 (2) (c), 11.50 (2) (f), 11.50 (2) (g), 11.50 (2) (h), 11.50 (2) (i), 11.50 (6), 11.50 (7) (intro.), 11.50 (8), 11.50 (10m), 11.50 (11) (e), 11.60 (4), 11.61 (1) (a) (by Section 2d), 19.53 (6), 19.59 (8) (c), 20.510 (1) (q), 25.42, 71.08 (1) (intro.), and 71.10 (3) (b) of the statutes, the repeal and recreation of sections 11.05 (9) (title) and 11.50 (4) of the statutes, the creation of sections 11.001 (2m), 11.01 (4m), 11.01 (12w), (13) and (14), 11.01 (16) (a) 3., 11.05 (1) (b), 11.05 (2) (b), 11.05 (3) (m), 11.05 (3) (r), 11.06 (1) (cm) and (dm), 11.06 (2m) (b) to (d), 11.06 (11) (bm), 11.12 (6) (am), 11.12 (6) (c) and (d), 11.12 (8) and (9), 11.20 (2s), 11.20 (2t), 11.20 (8) (am), 11.24 (1w), 11.24 (4), 11.26 (1m), 11.26 (1t), 11.26 (2) (ae), (am), (as) and (av), 11.26 (2m), 11.26 (2t), 11.26 (8n), 11.26 (8r), 11.26 (9) (a) 1. to 4., 11.26 (9) (am), 11.26 (9m), 11.26 (10a), 11.31 (1) (de), 11.31 (2m) (a), 11.31 (3p), 11.31 (9), 11.385, 11.50 (1) (a) 1. (intro.), 11.50 (1) (a) 2m., 11.50 (1) (am), 11.50 (1) (bm) and (cm), 11.50 (2) (b) 6., 11.50 (2) (j), 11.50 (2m), 11.50 (2s), 11.50 (2w), 11.50 (9) (b), 11.50 (14), 11.60 (3r), 19.42 (3m), (4g) and (4r), 19.45 (13), 19.49 (1m), 19.49 (5) (b), 19.535, 19.59 (1) (br), 19.59 (7) (b), 19.59 (8) (cm) and (cn), 71.07 (6s), 71.10 (3) (ac), 71.10 (3) (d), 71.10 (4) (gw), and 806.04 (11m) of the statutes or Sections 9115 (2v), (2x), and (2y), 9132 (4v), 9215 (3v), 9244 (6v), 9315 (2v) and (2w), and 9344 (2v) of this act is unconstitutional, the treatment of those provisions by this act is void.

AB386, s. 16 Section 16. Nonstatutory provisions.

AB386,15,12 (1) Notwithstanding section 990.001 (11) of the statutes, if a court finds that the repeal and recreation of section 8.30 (2) or 19.42 (3m) of the statutes by this act, or any part of the laws specified in 2001 Wisconsin Act 109, section 9115 (2y) (b), as affected by this act, is unconstitutional, the repeal and recreation of sections 8.30 (2) and 19.42 (3m) of the statutes by this act is void.

AB386, s. 17 Section 17. Effective dates. This act takes effect on the day after publication, except as follows:

AB386,15,17 (1) The treatment of section 19.42 (3m) of the statutes and the repeal and recreation of section 8.30 (2) of the statutes take effect on July 1, 2003, or on the day after publication, whichever is later.

AB386,15,18 (End)